Analytics aren’t always easy to understand. Things become even more convoluted when you don’t know why you’re measuring learning in the first place. The purpose of measurement is—or should be—to solve business problems and drive strategic decision making; it should never be done solely as an exercise to collect a laundry list of measures needed for a training evaluation model (such as Kirkpatrick’s or Phillips’ models). The “why” needs to start with the stakeholders’ needs and expectations:
- What is the purpose of the existing or new learning investment?
- What do you expect to accomplish with the learning intervention?
- What does success look like?
Learn more by reading my full article on Chief Learning Officer.